If you have been following the evolution in Affordable SEO marketing trends, you may have heard the expression “content king”.
What does this mean?
What is Content Marketing Strategy?
A content marketing strategy for quality content is a plan to create, publish and maintain relevant and valuable content that will attract a specific audience.
Why Content Marketing Strategy is Important
To better understand your target audience
Positive customer experiences
Establish trusting relationships with your customers
Quality leads
Enhance your online visibility
Brand awareness is key
To get traction on social media
However, these statistics are only a part of a strong content marketing strategy crucial to any business’s success.
What is an SEO Content Marketing Strategy?
SEO content marketing combines two powerful strategies to improve your online presence.
How important is website content? SEO (search engine optimisation):
A good content marketing strategy, in short, is the creation and distribution of content that uses SEO Bromsgrove best practices.
8 steps to create an SEO content strategy;
Step 1: Audit Your Website
Auditing your website is primarily about analysing your website’s speed, performance, health, and safety.
You can choose from one or all of the following common types of audits based on your website goals:
SEO Audit
Content Audit
Technical Audit
Step 2: Perform a Competitor Gap Analysis
A competitor keyword gap analysis is a great way to compare your SEO strategy with your competitors.
Allowing you to identify areas where you can make improvements:
Missing keywords
Weak keywords
Keywords with low competition
Step 3: Identify Your Target Audience
While keywords and keyword placement are essential, they only matter if your target audience is reached. The first step in building a content marketing strategy is identifying your target audience. Next, you need to develop a brand voice that appeals directly and effectively to your potential customers.
Step 4: Describe Your Content Marketing Strategy Goals
A content marketing strategy must have clearly defined goals. Otherwise, it will not serve its purpose. Your customers must be satisfied with the content and find it to make them feel engaged.
To increase traffic and engagement, consider these goals when developing your strategy:
Brand Awareness
Customer Engagement
Loyalty to Brands
Customer Education
Talent recruitment
Step 5: Design a Content Calendar
Your content calendar should contain:
- The date of publication you expect
- Keywords that are related to each piece of content
- URL Structure
Each piece of content should have a specific keyword.
You may feel enthusiastic and eager to tackle the weekly content at first.
Step 6: Establish a Manageable Workflow
Having a team member who can create and manage the workflow is vital for your content marketing plan.
You can schedule the following tasks for one piece of content:
Creating the outline
First draft
Editing the first draft
Final edit
Publishing
Step 7: Create high-quality, quality content
Your site will rank higher in search engine results pages (SERPs) if you create high-quality content relevant to your audience.
Step 8: Track Your Performance
What’s the point of creating tonnes of content on your website if there’s no way to measure your performance?
Measurement of the success and failure of your content marketing strategy can give you insight into key metrics such as:
Traffic to websites
Conversion rates
User engagement
SEO performance
Website authority
Contact us today to speak with one of our SEO Birmingham experts if you are ready to increase traffic and revenue.
